Logistics and delivery are key factors when a user chooses an e-commerce over another. To make a difference, it is still necessary to ensure a quality service, in all aspects. There are some simple rules to remember when managing your logistics and delivery.

The visitor wants to choose!

Timeframes, costs, monitoring … consumers have now fully integrated the benefits of E-Commerce and demand more and more. At the time of placing an order, it is almost inconceivable to them to be imposed constraints on the delivery. Having several partners for the shipping and transport of your packages will allow you to offer different locations and delivery times. You gain in flexibility and the visitor of your site, in possibilities (delivery in 24 h, in relay point …). What to encourage purchase and improve your conversion rate! Use for the truck load board is there now.

Transparency is in order today

The consumer is now making more thoughtful purchases, compares and wants to know how much the product will cost before using a means of payment. It is essential for your site to offer maximum transparency on the delivery: shipping, possible taxes, delivery tracking. At the companies, we offer a “shipping estimate” service that displays an assessment of the shipping costs of the customer on the merchant site, based on the shipping costs configured on the site, before it is identifies and enters the ordering process. If you have nothing to hide, the customer can only trust you.

Different expectations according to the types of customers

If your customers have similar buying tastes, they will not necessarily have the same priorities when choosing the delivery. Some aspects of delivery are preferred:

In terms of places of delivery, the home remains obviously privileged, with more than 80% of the wishes. It is the place of predilection to receive his parcels. Relay points are also very popular, with nearly 60% of buyers who have already used them.

Offer the delivery or make it pay the right price…

If today is something expected fairly commonly, at least from a given amount, all buyers do not look for “that” free. Some prefer responsiveness or additional service such as tracking for example. New types of delivery could be quickly perceived as “premium” and justify putting their cost on the customer. This is particularly the case of the delivery “the same day”.

Thus, more than half of buyers would be willing to pay between € 5 and € 10 for access, and even 10% would be willing to pay more than € 10. Other modalities are also valued by the customers: delivery in the evening or the weekend, by fixing themselves the time of the delivery or by choosing at the last moment where it will be done for example. You adapt to the pace of life of your customers and you retain them through a subscription to a service that ensures delivery within 24 hours.

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