Building digital reputation is a necessity and an art that no one should neglect. It is precisely the fear of seeing how the reputation of the brand can be manipulated, which stops many companies from making the leap to the Net. However, it is a tool that all companies must take into account in order to transmit openness and transparency. You can follow Tyler Collins Huffington post to know much better these technical and reputational aspects. It provides creative solutions in digital marketing, is committed to professional management of corporate reputation to transmit the values ​​of credibility and reliability for the achievement of business objectives.

There are two reputation management options

Preventive Management Repairing a reputation is much more complex than preventing its deterioration. You are aware of the importance or risk of being in the media and every day you leave your mark on the Internet following a solid communication strategy.It is of great complexity and has serious consequences. It takes a very big effort to solve it. Create digital environments associated with the brand with URLs that contain the name of the brand to consolidate your brand image.Generate differentiated contents of value that provide an interest for the user / consumer.Measure the NPS or customer satisfaction and disseminate it.

Monitoring the brand is keyword

Investigate, day by day, what is said about your brand. Only after listening you can create your strategy to be more effective.Link Building aggressively and with risk of penalty for Google algorithms. Get other websites to link to the page that interest’s searchers consider relevant and position it better in their rankings.Second layer links to find a pyramid of links pointing to the main web or also known as the money site and each layer has links on increasingly important websites the closer the layer that points to your website.Negotiation and writing to the portals where the negative information is contained. Many of them as soon as you get in touch eliminate the contents.

Conclusion: responsibilities

The company has a social responsibility. Assume it to the extent of your possibilities. Do not see the world around you as a well from which you draw water until it runs out. The world is a garden which is cared for and protected to reap the fruits of your work. All the components of the company must recognize and respect those foundations that the brand defends, the ideals that cement your reputation. If as a person you do something different from what you lead as a company, you violate the first of the points you have seen here so far.

 

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